Customers and other stakeholders find it easy to share their opinions, feedback, and experiences about a business/brand via social media and other online platforms.
If the experience has been positive, it is great for the business. However, negative reviews, comments, or feedback quickly spread in the online space and damage a brand’s reputation, leading to a loss of trust and credibility with potential customers.
Given this situation, brands should monitor their online reputation.
That is fine, how do we monitor, here you go.
Let us discuss 7 simple and effective ways to monitor the online reputation of your business.
Set up Google Alerts: Google alerts is a free tool that sends you an email notification every time your name, business, or any other relevant keyword is mentioned online. Setting this is easy too.
Monitor Social Media Mentions: Listen in to what your customers and others have to say about your brand on social media. Listening tools like Hootsuite, AiPlex Bridge, or Mention can do this for you.
Monitor your search results: Use search engines like Google to monitor your search results. Search your name or business regularly to see if there are any negative results.
Check Online Reviews: Online reviews provide you with the best insights on your online reputation. Monitor online review sites like Google My Business Reviews, Play Store, App Store, review forum, reviews on social media, etc.
Track your competitors: Monitoring your competitors can give you an idea of what people are saying about their businesses and how you can improve your own reputation.
Engage with your audience: Engaging with your audience on social media, responding to reviews, and being active online can help you maintain a positive reputation and build trust with your customers.
Use online reputation management (ORM) tools: Online reputation management (ORM) tools such as AiPlex Bridge, Reputation Defender, Meltwater can help you monitor your online reputation.
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AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command center, etc., within a single tool.