You might be a small business wondering what is this fuss about online reputation management (ORM).
However; with consumers increasingly turning to the internet to research businesses and brands and make purchasing decisions based on what they see or read online, a positive online presence has become crucial for small businesses to attract and retain customers and in fact also to survive as a thriving business.
ORM tools from reputation management companies help small businesses monitor, analyze, and improve online reputation. This has a direct impact on enhancing brand credibility and revenue growth.
In this article, we will understand how online reputation management tools can help small businesses and share some of the best tools available in the market.
Benefits of Online Reputation Management (ORM) tools for Small Businesses
Monitor Brand Mentions: By tracking mentions of your brand across social media, review sites, and other online platforms, you can quickly respond to negative feedback, acknowledge positive feedback, address customer concerns, mitigate crisis situations, etc.
Analyse Sentiment: ORM tools can analyse the sentiment surrounding your brand and give you valuable insights into customer perceptions of your brand.
Build Credibility: By proactively managing your online reputation, you can establish your brand as a trusted authority in your industry and build customer loyalty and trust.
Improve Search Rankings: Positive reviews and a strong online reputation can improve your search engine rankings thus making it easier for customers to find your business online.
Increase Revenue: A positive online reputation can attract new customers and encourage existing customers to make repeat purchases, driving revenue growth for your small business.
Top Online Reputation Management Tools for Small Businesses
Here are some online reputation management tools available for small businesses:
Google Alerts: A free tool from Google that sends email alerts whenever your brand is mentioned online.
Hootsuite Insights: A social media monitoring tool that allows you to track brand mentions and analyse sentiment across multiple social media platforms.
AiPlex Bridge: A comprehensive ORM tool that tracks brand mentions, analyses sentiment, enforces brand rights, can be integrated with most CRM tools for response management and review management, and a lot more.
Reputology: A review management tool that helps small businesses to monitor and respond to customer reviews on popular review sites like Yelp and Google.
Yext: A reputation management platform that allows you to manage your brand’s online listings and monitor customer reviews across multiple review sites.
FAQs about Online Reputation Management Tools for Small Businesses
1: Do I need online reputation management tools if my business has a positive online reputation?
A: Yes, even if your business has a positive online reputation, it is important to monitor and manage your online presence to maintain and improve customer trust and loyalty.
2: How much do online reputation management tools cost?
A: The cost of ORM tools varies depending on the features and functionality offered. Some tools like Google Alerts are free, while others can cost thousands to lakhs a month depending on the features they offer and various other parameters.
3. What are the features of online reputation management tools?
A. Online reputation management tools offer features such as review monitoring, social media listening, sentiment analysis, brand rights enforcement, response management, customizable reports and dashboard, competitor analysis, and real-time alerts.
4. What are some top online reputation management tools for small businesses?
A. Some top online reputation management tools for small businesses are Hootsuite Insights, Google Alerts, Brand24, AiPlex Bridge, Yext, Reputology, etc.
5. What are the benefits of using online reputation management tools?
A. The benefits of using online reputation management tools are improving customer service, boosting sales, strengthening brand image, and staying ahead of competitors.
In conclusion, with the help of the right ORM tools, small businesses can monitor their online reputation and take measures to improve their perception in the online space. By using the right tools and strategies, small businesses can build a strong online reputation, improve customer service, boost sales, etc.
AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command centre, etc., within a single tool.