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What is Social Listening in ORM?

What is Social Listening in ORM?

by | Jun 29, 2023 | Online Reputation Management

What is Social Listening in ORM

Listen, Understand, Engage:

If social listening is not part of your digital toolkit (repertoire), you are missing out on a goldmine of valuable information.  Information that could help fuel your business growth strategy.

Social listening can provide insights on what your customers and potential customers truly think about your brand.

You can not only tap into their conversations about you on social platforms but also track how your competitors are perceived. It’s like having instant access to real-time market research that can shape your business decisions.

All you need is to know how to tap into this treasure trove of information.

Your brand’s reputation is shaped by what you hear. Social listening gives you the power to shape it in your favour

What is Social Listening?

Social listening is having your ears to the ground on social media; tuning in to what people are talking about your brand, your competitors, and topics that matter to your business.

Social listening helps you monitor your brand mentions on social media, get an understanding of issues faced by your customers, and get to know customer expectations.

But then, it’s not just about your brand, it also helps you keep tabs on your competitors, see what’s trending, and understand the overall buzz surrounding topics that are relevant to your business.

It also helps you shape your products or services and improve your customer service in line with customer expectations and industry trends.

It is also about making the best use of social media to further your business goals.

Why Fintech Needs ORM

Why is Social Listening Important?

Social listening helps you:

Customer Insights: Get valuable insights into how customers perceive your brand, understand their opinions, sentiments, and experiences. Address concerns, respond promptly, and improve overall customer satisfaction.
Proactive Reputation Building: Proactively engage with your audience. Monitor discussions related to your brand, industry, or relevant topics and participate in those discussions and build positive relationships with your customers. Strengthen your brand’s reputation and foster loyalty.
Competitor Analysis: Get insights into your competitors’ online campaigns and strategies, identify their strengths and weaknesses. Use these insights to differentiate yourself from your competitors and make data-backed business decisions.
Monitor, Identify, & Mitigate Reputational Crisis: Detect potential reputation crises in real-time, and identify negative sentiment, emerging issues, or viral content that could harm your brand. Take pre-emptive and proactive measures to mitigate the impact of crisis situations.
Brand Improvement: Gain valuable feedback and suggestions from your customers, identify areas for improvement, enhance your products or services, and align your brand with customer expectations. This iterative process of listening, understanding, and engaging with your target audience helps you build a sustainable and positive brand reputation.

Now that you understand the importance of social listening for your business growth, what next?

Online Reputation Management ORM FIntech

We Can Help

We at AiPlex fully understand the power of social listening and its role in building a positive online perception for brands, businesses, celebrities, and corporate honchos too.

Backed by years of experience managing the online reputation of unicorns and decacorns in the startup ecosystem, we have introduced AiPlex Bridge (a social listening tool like no other).

AiPlex Bridge can help you to leverage the power of social listening to efficiently manage your online reputation, engage with your audience, and establish an enviable brand image.

“Transform Your Brand’s Perception. Request a Demo Now!”

What Can Social Listening Tools Do for Your Business?

What Can Social Listening Tools Do for Your Business?

by | May 27, 2023 | Online Reputation Management

Before-social media & After-social media!

Before social media, businesses relied on methods like customer surveys, interviews of focus groups, etc., to gain insights into what the customers thought about their brands. These methods were resource intensive and time consuming but were inefficient in gathering relevant and actionable information.

Social media now provides an unprecedented opportunity for businesses to listen in to customer conversations in real time and gain valuable insights.

A   whole new terminology called “social listening” has emerged.

What is Social Listening?

Social listening is the activity of monitoring and analysing social media mentions of one’s product or brand as a means of improving customer experience.

What Can Social Listening Do for Your Business?

social media listening
Social Listening Can Help You Gain insights on:

  • How does your audience feel about your business?
  • How do they feel about your competitors?
  • How do they feel about topics related to your products and services?
  • What topics do they discuss or show interest?
  • What are their top needs, desires, and goals?
  • What are the challenges that consumers experience with your business?
  • What questions do they ask most frequently?
  • What is the best way to connect with your target audience?
  • What is the competitor strategy?
  • What are the growth opportunities?
  • What PR strategies are to be implemented?
  • Who are the potential influencers to collaborate with?

Some New Trends in Social Listening:

  • Incorporation of advanced AI and machine learning algorithms to improve their accuracy and provide more insightful analysis.
  • Integration with CRM and marketing automation tools to improve customer experience.
  • Expanding coverage to new platforms, such as TikTok, Twitch, and other emerging social media channels.
  • Emphasis on privacy and data security, such as providing users with more control over their data and complying with data protection regulations.
  • Focus on Sentiment Analysis.

Which are some of the best Social Listening tools in 2023?

Sprout Social: This enables businesses to monitor brand mentions, track hashtags, and keywords on social media and provides real-time analytics and reports to help businesses make data-driven decisions.

AiPlex Bridge Social Listening Tool:  This helps businesses to monitor brand mentions, analyse hashtags, build sophisticated search queries to capture data and insights on complex topics, analyse historical patterns, compare key metrics, analyse non-verbal and non-textual content, identify trends in real-time, identify untapped opportunities, and know what your competitors are up to.

Mention: This allows businesses to track brand mentions and monitor social media conversations in real-time. It provides insights into customer sentiment, competitor activity, and industry trends on social media.

Talkwalker: Helps businesses track brand mentions, monitor social media conversations, and analyse social media data. It provides real-time monitoring of multiple social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube.

Synthesio: Allows businesses track brand mentions, sentiment analysis, and monitor social media conversations. It provides real-time insights into customer opinions, trends, and influencers on social media.

Why AiPlex Bridge Social Listening Tool Could be a Good Choice?

AiPlex Bridge is a SaaS offering from India’s #1 antipiracy and content protection company with a 14+ year history of protecting brand reputations across industries and sectors.

AiPlex Bridge (The Ultimate Social Listening Tool) helps you with social listening on:  Twitter, Facebook, Instagram, YouTube, LinkedIn, Redditt, Pinterest, Snap Chat, Blogs, Review websites, podcasts, digital news portals, HR platforms, etc., across over 25+ digital platforms. It helps you uncovers trends, patterns, and gives you critical business insights to make those strategic moves.

What AiPlex Bridge Can do for You

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Real Estate Reputation Management

Real Estate Reputation Management

by | May 27, 2023 | Online Reputation Management

According to a real estate industry report; by 2040, the Indian real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000 crore (US$ 1.72 billion). Real estate sector in India is expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the country’s GDP by 2025.

Urbanization, rising income levels, robust economy, rapid infrastructural development in tier II & III cities, volatile stock markets are some of the micro and macro factors driving this growth.

While this is great news, Indian real estate companies are plagued with trust and reputational issues that could be attributed to inordinate delays in delivering projects, lack of transparency in pricing and project details, non-payment of taxes, violations of byelaws, poor construction quality, and unethical business practices, etc.  Many of the negative mentions online could be due to miscommunication, misinformation, or lack of information. These negative mentions impact the way your real-estate company is perceived and makes prospective customers have second thoughts while buying a property from you. 

Why Online Reputation Management (ORM) For Real Estate Companies?

online reputation management companies
  • More than 90% homebuyers research online before making any buying decision.
  • 85% of consumers trust online reviews as much as recommendations by friends or family.
  • 60% of consumers said they do not engage with businesses that have too many negative reviews.
  • 49% of consumers do not engage with a business if the rating is less than 4.
  • Consumers read an average of 7 reviews before trusting a business.
  • 95% of the customers make their decision based on what they see in the first page of search results.
  • 65% of consumers rely on search engines for researching a business.
  • 78% consumers make purchase decisions based on what they see and read in social media posts.
  • 54% of consumers use social media for research.

Online Reputation Management for Real Estate Companies-Best Practices

Monitor: Monitor and track brand mentions on search results, review sites, industry forums, online news media, social media, etc.

Respond:  Put a team and process in place to respond promptly to any negative and positive mentions while taking steps to address any issues raised by customers.

Seek Reviews: Reach out to happy customers and request them to share their experience with. You could do this via email follow-ups, Apps, or by providing links to review sites.

Proactive Communication:  Communicate timelines, project progress pictures, updates, project delay, and any unplanned development with the customers via different channels.  Respect the trust that the customer has placed on you.

Digital Cleanup (Brand Enforcement):  Ensure that you enforce your brand rights so that customers engage with official channels for their concerns and grievances.

Managing Reputational Crisis for Real Estate Companies-Best Practices

Reputational crisis is the biggest threat for real estate companies; there is too much at stake and a one-off negative event could jeopardize a project where millions of dollars have already been invested.

  • Have a crisis-management team with top stakeholders involved.
  • Clearly, think through multiple options before going public.
  • Have plan A, B, C, and D too.
  • Designate resources with the experience, capability, and maturity to handle crisis situations.
  • The PR team should be thoroughly trained on all possible eventualities in this volatile and sensitive sector.

Online Reputation Management (ORM) Tools for Real Estate Companies

It is obvious that ORM for real-estate companies is very important.  However, an efficient and foolproof online reputation management can only be done with a customized ORM tool for real estate companies.

Let us discuss some of the best ORM tools for real estate companies:

Reputation.com: A tool for review monitoring, social media monitoring, and sentiment analysis. It also provides reputation management services and offers solutions for businesses of all sizes, including real estate companies.

AiPlex Bridge: It is a premium SaaS ORM tool from AiPlex. It is a comprehensive and unified ORM tool that helps real estate companies with all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command centre, etc., within a single tool.

BirdEye: It offers review management, social media monitoring, and customer experience analytics tools. It can be a useful tool for real estate companies looking to monitor their online reputation and improve their customer experience.

ReviewTrackers: It is a review monitoring and reputation management platform that helps businesses track their online reviews and manage their reputation. It offers features such as review monitoring, sentiment analysis, and reporting to help real estate companies stay on top of their online reputation.

Reputology: This is an online reputation management tool that specializes in review monitoring and management. It offers features such as review monitoring, sentiment analysis, and reporting to help real estate companies track and manage their online reviews.

Why AiPlex Bridge is the Go-To Tool for Online Reputation Management (ORM) of Real Estate Companies?

AiPlex Bridge is a SaaS offering from India’s #1 antipiracy and content protection company with a 14+ year history of protecting brand reputations across industries and sectors.  Our ORM tool is customizable to meet the unique needs of real estate companies.  AiPlex Bridge can be customized for real estate companies of all sizes and shapes; be it a budding developer executing the first project or a billion-dollar real estate global player with millions of sq. ft of ongoing projects. 

AiPlex Bridge is developed to be the only ORM tool you will ever need; a Comprehensive & Unified tool for all your online reputation management requirements. 

What AiPlex Bridge Can do for You

Check Out Our Plans
Protect Your Online Image: ORM for Small Business Reputation

Protect Your Online Image: ORM for Small Business Reputation

by | May 27, 2023 | Online Reputation Management

You might be a small business wondering what is this fuss about online reputation management (ORM).

However; with consumers increasingly turning to the internet to research businesses and brands and make purchasing decisions based on what they see or read online, a positive online presence has become crucial for small businesses to attract and retain customers and in fact also to survive as a thriving business.

ORM tools from reputation management companies help small businesses monitor, analyze, and improve online reputation. This has a direct impact on enhancing brand credibility and revenue growth.

In this article, we will understand how online reputation management tools can help small businesses and share some of the best tools available in the market.

Benefits of Online Reputation Management (ORM) tools for Small Businesses

Monitor Brand Mentions: By tracking mentions of your brand across social media, review sites, and other online platforms, you can quickly respond to negative feedback, acknowledge positive feedback, address customer concerns, mitigate crisis situations, etc.

Analyse Sentiment: ORM tools can analyse the sentiment surrounding your brand and give you valuable insights into customer perceptions of your brand.

Build Credibility: By proactively managing your online reputation, you can establish your brand as a trusted authority in your industry and build customer loyalty and trust.

Improve Search Rankings:  Positive reviews and a strong online reputation can improve your search engine rankings thus making it easier for customers to find your business online.

Increase Revenue:  A positive online reputation can attract new customers and encourage existing customers to make repeat purchases, driving revenue growth for your small business.

Top Online Reputation Management Tools for Small Businesses

online reputation management tools

Here are some online reputation management tools available for small businesses:

Google Alerts: A free tool from Google that sends email alerts whenever your brand is mentioned online.

Hootsuite Insights: A social media monitoring tool that allows you to track brand mentions and analyse sentiment across multiple social media platforms.

AiPlex Bridge: A comprehensive ORM tool that tracks brand mentions, analyses sentiment, enforces brand rights, can be integrated with most CRM tools for response management and review management, and a lot more.

Reputology: A review management tool that helps small businesses to monitor and respond to customer reviews on popular review sites like Yelp and Google.

Yext: A reputation management platform that allows you to manage your brand’s online listings and monitor customer reviews across multiple review sites.

FAQs about Online Reputation Management Tools for Small Businesses

1: Do I need online reputation management tools if my business has a positive online reputation?
A: Yes, even if your business has a positive online reputation, it is important to monitor and manage your online presence to maintain and improve customer trust and loyalty.

2: How much do online reputation management tools cost?
A: The cost of ORM tools varies depending on the features and functionality offered. Some tools like Google Alerts are free, while others can cost thousands to lakhs a month depending on the features they offer and various other parameters.

3. What are the features of online reputation management tools?
A. Online reputation management tools offer features such as review monitoring, social media listening, sentiment analysis, brand rights enforcement, response management, customizable reports and dashboard, competitor analysis, and real-time alerts.

4. What are some top online reputation management tools for small businesses?
A. Some top online reputation management tools for small businesses are Hootsuite Insights, Google Alerts, Brand24, AiPlex Bridge, Yext, Reputology, etc.

5. What are the benefits of using online reputation management tools?
A. The benefits of using online reputation management tools are improving customer service, boosting sales, strengthening brand image, and staying ahead of competitors.

In conclusion, with the help of the right ORM tools, small businesses can monitor their online reputation and take measures to improve their perception in the online space. By using the right tools and strategies, small businesses can build a strong online reputation, improve customer service, boost sales, etc.

AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command centre, etc., within a single tool.

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ORM For Hospitals (Healthcare Providers)

ORM For Hospitals (Healthcare Providers)

by | May 27, 2023 | Online Reputation Management

Why is online reputation management (ORM) important for health care providers?

Online reputation management is important for healthcare providers because it can have a significant impact on their business.

Patients often read online reviews, ratings, news media mentions, social media discussions, etc., before they make decisions about where to seek medical care. A provider with a negative online reputation will find it difficult to attract new patients, while one with a positive reputation could do well.

Importance of online reviews (some statistics):

  • 60% of patients say they select or avoid a care provider based on reviews.
  • 83% of patients say they trust online reviews more than personal recommendations.
  • 5% of patients trust online ratings and reviews.

What are some of the best practices for Online Reputation Management of Hospitals?

reputation management companies

Monitor How You Look Online: Constantly monitor online presence by checking review sites, social media accounts, and search engine results. Respond promptly to any negative reviews or comments and take steps to address any issues raised by patients.

Encourage Patient Feedback: Providers should encourage patients to leave feedback about their experience. This can be done through email follow-ups after appointments, in-office signage, Apps, or by providing patients with links to review sites.

Respond Professionally: When responding to negative reviews or comments, healthcare providers should remain professional and polite. They should acknowledge the patient’s concerns, apologize if necessary, and offer to address the issue privately.

Ensure Accuracy of Data in all Digital Assets: Ensure that online listings including websites and social media profiles are accurate and up-to-date. This includes contact information, hours of operation, and services offered.

Protect Patient Privacy: Protect patient information and maintaining patient privacy.

How Should Healthcare Providers (Hospitals) Manage Reputational Crisis?

Healthcare services should have a crisis management plan in place.

The plan should include:

  • Designated Team: A well-trained team specially trained for such situations.
  • Communication Channels: Clearly defined communication channels; who must be reached out and for which issue, who will handle the communication and through which channel, etc.
  • Proper Communication: The messaging that the business wants to put out should be clearly thought through and then shared with the media or public.
  • Crisis Management Protocol: A step-by-step guide to the team about DOs & DONTs.

Which are some of the best ORM Tools for Hospitals (Healthcare Providers)?

Reputation.com: It is a comprehensive online reputation management tool that helps healthcare providers monitor and manage their online reputation across multiple platforms.

Review Trackers: This is a tool that helps healthcare providers manage online reviews and feedback. It allows providers to monitor and respond to reviews across multiple platforms, including Google, Yelp, and Facebook.

AiPlex Bridge: It is a premium SaaS ORM tool from AiPlex. It is a comprehensive and unified ORM tool that helps hospitals and healthcare providers address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command centre, etc., within a single tool.

Hootsuite:  Hootsuite is a social media management tool that helps healthcare providers manage their social media presence. It allows providers to schedule and publish posts across multiple platforms, including Facebook, Twitter, and LinkedIn. Hootsuite also provides analytics to help providers track the performance of their social media campaigns.

Brand24: Brand24 allows healthcare providers to monitor mentions of their brand online. A great tool for social media monitoring.

How is AiPlex Bridge Uniquely Suited for Online Reputation Management (ORM) of Hospitals?

AiPlex Bridge is a SaaS offering from India’s #1 antipiracy and content protection company with a 14+ year history of protecting brand reputations across industries and sectors.  Our ORM tool is customizable to meet the unique needs of your practice.   You might be a single‑doctor practice, a polyclinic, a diagnostic lab, physiotherapy centre, a stand-alone hospital, or a network of 100 hospitals, we can customize AiPlex Bridge just for you.

AiPlex Bridge is developed to be the only ORM tool you will ever need; a Comprehensive & Unified tool for all your online reputation management requirements. 

What AiPlex Bridge Can do for You

Check Out Our Plans
Online Reputation Management (ORM) for Banks

Online Reputation Management (ORM) for Banks

by | May 27, 2023 | Online Reputation Management

Online reputation management (ORM) is a crucial aspect of any business’s success; particularly banks. With the increasing use of online platforms by customers to interact with banks, it is essential for banks to maintain a positive online reputation.

Listed below are some “must do” things for banks to improve and manage their online reputation.

Monitor:  Monitor what is being said about them.

Respond: Customers expect a prompt response to their queries and complaints; especially on social media.  When customers post negative feedback or reviews online, you should respond promptly and professionally. This shows customers that you value them and are committed to resolving any issues they may have.

Encourage Positive Reviews: Banks can ask satisfied customers to leave reviews on their website, social media platforms, or review sites. Positive reviews can help improve your bank’s online reputation and attract new customers.

Digital Clean-up (Brand Rights Enforcement):  Banks and financial institutions are prone to fraudsters creating fake websites, customer care numbers, fake social media accounts, profiles, etc.  Billions of dollars are lost due to such cybercrimes.  Banks should enforce brand rights.  AiPlex Bridge (a premiums SaaS ORM product) is the only ORM tool for banks (backed by India’s #1 antipiracy company) that can help you enforce your brand rights in the online space.

Social Media: Social media platforms are a great way to engage with customers and build a positive online reputation. Banks should regularly post updates, news, and information on their social media platforms. This helps keep customers informed and engaged. Banks should also respond promptly to customer queries and complaints on social media.

Protect Customer Data: Protecting customer data is essential for building trust and maintaining a positive online reputation. Banks should implement robust security measures to protect customer data from cyber threats. This includes constantly upgrading security systems, firewalls, antivirus, authentication, encryption technology, access management, etc.

Transparent: Banks should be transparent about their policies, fees, and services. This goes a long way in building customer confidence and trust.

Employee Training:  Banks should train their employees on online reputation management, including how to respond to negative feedback and how to engage with customers on social media.

Influencer Activity:  Banks can partner with influencers who have a large following on social media and promote their services. This can help improve the bank’s credibility and attract new customers.

Online Reputation Management Tools for Banks:  Using credible and effective online reputation management (ORM) tools can help banks stay on top of things when it comes to online reputation management.  A tool like AiPlex Bridge is the only ORM tool that you would need for all your ORM needs.

AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command centre, etc., within a single tool.

Find Out What AiPlex Bridge Can do for You

Check Out Our Plans