Online reputation is critical to the success of any business in today’s digital world. A business’s online reputation reflects its brand, products, and services, and it can significantly influence the customer’s perception and purchasing decisions.
In order to build and maintain a good online reputation, a good ORM (Online Reputation Management) tool is a must-have for any business.
Choosing the right ORM tool for your business requires careful evaluation and identification of your business needs, identification of the ORM tool features that meets your requirement, evaluation of the credibility and reputation of the ORM tool, evaluation of the user interface, and evaluation of the robustness of the customer support.
Let us discuss this in detail and understand how to choose the best online reputation management (ORM) tool for your business.
6 Steps to Select the Best ORM Tool for your business:
What are Your Business Needs?
Before selecting an ORM tool, you need to understand and define your business needs and objectives. Each business is unique and has different ORM objectives.
It is important to evaluate what aspects of your online reputation are important for you. Should you
Track and respond to customer reviews?
Track and engage with employees on HR review platforms.
Monitor, analyse, and engage with mentions on social media?
Enforce your brand rights?
Improve your search engine results?
Knowing your business needs will help you select the best ORM tool that fits your requirements.
What are the must-have features in the ORM tool?
Once you have identified and defined your business needs, the next step is to identify the must-have features in the ORM tool for your ORM objectives.
Some of the must-have features in the ORM tool are:
The tool must be able to:
Brand Monitoring: Monitor your brand mentions across various online platforms, including social media, blogs, and news sites.
Review & Response Management: Help monitor & respond to customer reviews and ratings across review sites and social media.
Social Media Management: Help create, schedule, publish and track your social media activities and campaigns.
Brand Enforcement: Delete fake websites, social media accounts, customer care numbers, impersonation accounts, cybersquatting & typosquatting instances, defamatory content, etc.
How Reliable and Credible is the ORM Tool?
Once you have identified the ORM tool features that meets your ORM objectives, the next step is to evaluate the reliability and credibility of the ORM tools available in the marketplace.
A reliable and credible ORM tool provider must have:
- Substantial ORM customers.
- Positive customer reviews and testimonials.
- A good track record.
- Transparent pricing and plans.
- Been in the business for a while.
- Excellent customer support.
- A good online presence and reputation as well.
How Robust is the ORM Tool’s Customer Support?
Customer support is one of the most critical factors to consider when choosing an ORM tool.
A good ORM tool’s customer support team should:
- Offer excellent customer support including email, phone, and chat.
- Be responsive and knowledgeable, and should aid with any issues or questions that you may have.
Consider Us Because
AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command center, etc., within a single tool.
AiPlex Bridge is developed to be the only ORM tool you will ever need; a Comprehensive & Unified tool for all your online reputation management requirements.
The biggest Indian Edtech, Fintech, A-list Celebrities, Room-Aggregators, Crypto, Hospitality, Healthcare, Political figures, Used-Car Marketplaces; the unicorns and the decacorns trust AiPlex Bridge with their online reputation.