online reputation management tools Archives

Free vs. Paid Online Reputation Management Tools: Making an Informed Choice

by AX Admin | Dec 26, 2023 | Online Reputation Management

Online Reputation Management Tools: A Comparative Analysis

For starters, ORM in digital marketing stands for Online reputation management.

As it is becoming increasingly imperative that brands maintain a good online reputation, it is a no-brainer that a good Online Reputation Management tool must be an integral part of a brand’s digital marketing strategy.

Which tool would be the most appropriate; is it necessary that you buy a paid tool. Will a free ORM tool suffice to meet your ORM needs? If so, which are the best free ORM tools? What if your business needs a paid ORM tool? If so, which are some of the good ones?

This brief overview compares free ORM tools Vs Paid.

	Free Tools	Paid Tools
Cost	Free	Requires payment; Various pricing plans available
Insights	Basic understanding of online presence	Comprehensive insights into online reputation
Ease of Use	User-friendly; Minimal setup and training	May have a learning curve for some advanced features
Features	Limited features; Basic monitoring on very limited platforms	Diverse features such as social listening, response management, review management and more on various platforms
Automation	Manual monitoring; Limited automation	Often includes automation and real-time tracking
Scalability	May become inadequate as business grows	More scalable; Adaptable to growing business needs
Examples	Google Alerts	Aiplex Bridge, Konnect Insights, Radarr, Quickmetrix

Businesses can choose an appropriate ORM tool taking into account budget, overall online mentions and presence, and their specific needs. Free tools such as Google Alerts are a good place to start with, while premium solutions such as Aiplex Bridge, Konnect Insights, Radarr, and Quickmetrix provide a more complete approach for firms with growing online footprints and niche needs.

Exploring the Power of Top 5 Online Reputation Management Tools in India

by AX Admin | Dec 23, 2023 | Online Reputation Management

Given that a single negative review or comment can have a disproportionate impact on your business, an effective ORM strategy and tool has become imperative. There are many online reputation management (ORM) tools that claim to help you to take control, improve, and strengthen your online presence.

Let’s take deep look at five of them and their capabilities:

1. Aiplex Bridge:

Aiplex Bridge is India’s first Digital-First Comprehensive Online Reputation Management (ORM) Platform. It provides a comprehensive solution that includes digital removal, social listening, response management, review management, analytics, and a digital command centre. Here are some feature highlights:

Social Listening: Monitor and evaluate every mention of your business in real time across all online and social channels.
Digital Removal: Protect your brand’s rights by removing fake and fraudulent misrepresentations of your brand.
Response Management: Respond to user engagement across 25+ digital platforms in a seamless way.
Social Analytics: Analyse data from over 25+ digital platforms, understand customer sentiments, and get insights on topics and trends.
Social Scheduling: Easily schedule and publish social media actions.
Review Management: Monitor, respond, and manage reviews across several review platforms including marketplaces and HR platforms.

2. Konnect Insights:

Konnect Insights provides you with significant social media and online listening capabilities, allowing you to analyse client data, obtain market knowledge, and compare against competitors. It has the following characteristics:

Listening: Monitor and analyse internet discussions.
Social CRM: Engage with your audience on prominent social media networks.
Analytics: Gather important insights for data-driven decisions.
Publishing: Manage and publish content.
Command Center: Gain real-time information from a centralised command centre.

3. QuickMetrix

QuickMetrix offers an extensive set of features, including:

Customer Service, ORM, and Ticketing System: Seamlessly track and engage with customers and conversations.
Crisis Management: Receive early warnings of events impacting your brand and quantify their impact.
Competition Tracking: Benchmark against peer brands.
Campaign Analysis: Review the effectiveness of campaigns.
AI-Based Analysis: Slice and dice data at scale for meaningful information.
Influencer Management: Track brand advocates and critics’ impact.
Command Center: Create a customisable war room for tracking all things digital about the brand.

4. Radarr

Radarr’s social listening and media monitoring features enable you to collect meaningful insights about audience response, interests, and market trends. It has the following features:

Social Media Response: Engage to social media tickets
Social Studio Alternative: Provides an alternative to Social Studio.
Owned Page Analytics: Analyse your owned pages with Owned Page Analytics.
Social Media Publishing: Take charge of your social media publishing.
Sentiment API: This API analyses sentiment all across social media.

5. Reputology

Reputology specialises in review monitoring and customer feedback with text analytics. Its solutions include:

Review Monitoring: Keep track of reviews across platforms.
Customer Feedback: Gather feedback from customers.
Text Analytics: Analyse and derive insights from text data.

We have attempted to provide you with a comprehensive understanding of these online reputation management tools, their features, and the benefits they offer.

Selecting the right tool is a decision that hinges on your specific needs. Whether you seek to listen, engage, or transform your online reputation, these tools offer a path to maintaining a positive online image. It is essential to weigh your unique requirements, budget, and the scale of your online presence when choosing the tool that best suits your aspirations.

How to Choose the Best ORM Tool for Your Business

by AX Admin | May 27, 2023 | Online Reputation Management

Online reputation is critical to the success of any business in today’s digital world. A business’s online reputation reflects its brand, products, and services, and it can significantly influence the customer’s perception and purchasing decisions.

In order to build and maintain a good online reputation, a good ORM (Online Reputation Management) tool is a must-have for any business.

Choosing the right ORM tool for your business requires careful evaluation and identification of your business needs, identification of the ORM tool features that meets your requirement, evaluation of the credibility and reputation of the ORM tool, evaluation of the user interface, and evaluation of the robustness of the customer support.

Let us discuss this in detail and understand how to choose the best online reputation management (ORM) tool for your business.

6 Steps to Select the Best ORM Tool for your business:

What are Your Business Needs?

Before selecting an ORM tool, you need to understand and define your business needs and objectives. Each business is unique and has different ORM objectives.

It is important to evaluate what aspects of your online reputation are important for you. Should you

Track and respond to customer reviews?
Track and engage with employees on HR review platforms.
Monitor, analyse, and engage with mentions on social media?
Enforce your brand rights?
Improve your search engine results?

Knowing your business needs will help you select the best ORM tool that fits your requirements.

What are the must-have features in the ORM tool?

Once you have identified and defined your business needs, the next step is to identify the must-have features in the ORM tool for your ORM objectives.

Some of the must-have features in the ORM tool are:

The tool must be able to:

Brand Monitoring: Monitor your brand mentions across various online platforms, including social media, blogs, and news sites.

Review & Response Management: Help monitor & respond to customer reviews and ratings across review sites and social media.

Social Media Management: Help create, schedule, publish and track your social media activities and campaigns.

Brand Enforcement: Delete fake websites, social media accounts, customer care numbers, impersonation accounts, cybersquatting & typosquatting instances, defamatory content, etc.

How Reliable and Credible is the ORM Tool?

Once you have identified the ORM tool features that meets your ORM objectives, the next step is to evaluate the reliability and credibility of the ORM tools available in the marketplace.

A reliable and credible ORM tool provider must have:

Substantial ORM customers.
Positive customer reviews and testimonials.
A good track record.
Transparent pricing and plans.
Been in the business for a while.
Excellent customer support.
A good online presence and reputation as well.

How Robust is the ORM Tool’s Customer Support?

Customer support is one of the most critical factors to consider when choosing an ORM tool.

A good ORM tool’s customer support team should:

Offer excellent customer support including email, phone, and chat.
Be responsive and knowledgeable, and should aid with any issues or questions that you may have.

Consider Us Because

AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command center, etc., within a single tool.

AiPlex Bridge is developed to be the only ORM tool you will ever need; a Comprehensive & Unified tool for all your online reputation management requirements.

The biggest Indian Edtech, Fintech, A-list Celebrities, Room-Aggregators, Crypto, Hospitality, Healthcare, Political figures, Used-Car Marketplaces; the unicorns and the decacorns trust AiPlex Bridge with their online reputation.

Request a Demo

7 Ways to Monitor Your Online Reputation

by AX Admin | May 27, 2023 | Online Reputation Management

Customers and other stakeholders find it easy to share their opinions, feedback, and experiences about a business/brand via social media and other online platforms.

If the experience has been positive, it is great for the business. However, negative reviews, comments, or feedback quickly spread in the online space and damage a brand’s reputation, leading to a loss of trust and credibility with potential customers.

Given this situation, brands should monitor their online reputation.

That is fine, how do we monitor, here you go.

Let us discuss 7 simple and effective ways to monitor the online reputation of your business.

Set up Google Alerts: Google alerts is a free tool that sends you an email notification every time your name, business, or any other relevant keyword is mentioned online. Setting this is easy too.

Monitor Social Media Mentions: Listen in to what your customers and others have to say about your brand on social media. Listening tools like Hootsuite, AiPlex Bridge, or Mention can do this for you.

Monitor your search results: Use search engines like Google to monitor your search results. Search your name or business regularly to see if there are any negative results.

Check Online Reviews: Online reviews provide you with the best insights on your online reputation. Monitor online review sites like Google My Business Reviews, Play Store, App Store, review forum, reviews on social media, etc.

Track your competitors: Monitoring your competitors can give you an idea of what people are saying about their businesses and how you can improve your own reputation.

Engage with your audience: Engaging with your audience on social media, responding to reviews, and being active online can help you maintain a positive reputation and build trust with your customers.

Use online reputation management (ORM) tools: Online reputation management (ORM) tools such as AiPlex Bridge, Reputation Defender, Meltwater can help you monitor your online reputation.

Connect with us

We can do all this for you and much more..
AiPlex Bridge is a premium SaaS product. It is a comprehensive and unified ORM tool that helps businesses address all their online reputation management needs within a single interface. Social listening, ticketing, response management, sentiment analysis, competitor analysis, brand rights enforcement, social media management, review management, crisis management, influencer marketing, digital command center, etc., within a single tool.

Request A Demo