Before social media, businesses relied on methods like customer surveys, interviews of focus groups, etc., to gain insights into what the customers thought about their brands. These methods were resource intensive and time consuming but were inefficient in gathering relevant and actionable information.
Social media now provides an unprecedented opportunity for businesses to listen in to customer conversations in real time and gain valuable insights.
A whole new terminology called “social listening” has emerged.
What is Social Listening?
What Can Social Listening Do for Your Business?
- How does your audience feel about your business?
- How do they feel about your competitors?
- How do they feel about topics related to your products and services?
- What topics do they discuss or show interest?
- What are their top needs, desires, and goals?
- What are the challenges that consumers experience with your business?
- What questions do they ask most frequently?
- What is the best way to connect with your target audience?
- What is the competitor strategy?
- What are the growth opportunities?
- What PR strategies are to be implemented?
- Who are the potential influencers to collaborate with?
Some New Trends in Social Listening:
- Incorporation of advanced AI and machine learning algorithms to improve their accuracy and provide more insightful analysis.
- Integration with CRM and marketing automation tools to improve customer experience.
- Expanding coverage to new platforms, such as TikTok, Twitch, and other emerging social media channels.
- Emphasis on privacy and data security, such as providing users with more control over their data and complying with data protection regulations.
- Focus on Sentiment Analysis.
Which are some of the best Social Listening tools in 2023?
Sprout Social: This enables businesses to monitor brand mentions, track hashtags, and keywords on social media and provides real-time analytics and reports to help businesses make data-driven decisions.
AiPlex Bridge Social Listening Tool: This helps businesses to monitor brand mentions, analyse hashtags, build sophisticated search queries to capture data and insights on complex topics, analyse historical patterns, compare key metrics, analyse non-verbal and non-textual content, identify trends in real-time, identify untapped opportunities, and know what your competitors are up to.
Mention: This allows businesses to track brand mentions and monitor social media conversations in real-time. It provides insights into customer sentiment, competitor activity, and industry trends on social media.
Talkwalker: Helps businesses track brand mentions, monitor social media conversations, and analyse social media data. It provides real-time monitoring of multiple social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Synthesio: Allows businesses track brand mentions, sentiment analysis, and monitor social media conversations. It provides real-time insights into customer opinions, trends, and influencers on social media.
AiPlex Bridge is a SaaS offering from India’s #1 antipiracy and content protection company with a 14+ year history of protecting brand reputations across industries and sectors.
AiPlex Bridge (The Ultimate Social Listening Tool) helps you with social listening on: Twitter, Facebook, Instagram, YouTube, LinkedIn, Redditt, Pinterest, Snap Chat, Blogs, Review websites, podcasts, digital news portals, HR platforms, etc., across over 25+ digital platforms. It helps you uncovers trends, patterns, and gives you critical business insights to make those strategic moves.