Digital Removal
Enforce Brand Rights
Digital Removal
Enforce Brand Rights
There are multiple ways in which counterfeiters and fraudsters abuse your brand. Fake websites, apps, customer care numbers, products, marketplace listings, paid ads, domains, social media accounts, etc. are some examples.
Brand infringements impact both your profits and your reputation. You end up losing credibility as well as customer trust.
AiPlex Bridge Online Brand Protection Services
Now that you understand what brand protection is and why it is important for your brand and business, let us see how we do it for you. But then let us state a fact, "AiPlex Bridge is India’s only comprehensive online reputation management (ORM) tool that offers Brand Protection Services."
The AiPlex Bridge Strategy for Brand Protection
Which Platforms or Content Channels Do We Cover
Social Media
Monitors and detects instances of brand abuse across all major social media platforms, Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Telegram, etc.
Apps
Monitors and detects any mention of the brand in the "app name" or "publisher’s name."Web Content
Monitors and detects website content that gets indexed by major search engines for your "brand keyword," even though the "brand keyword" does not appear in the domain name.
Online MarketPlaces
Monitors and detects unauthorized product listings or brand abuse in online marketplaces like Amazon, Flipkart, Snapdeal, Myntra, India MART, etc.
Paid Ads
Monitors and detects unauthorized ads that appear when we search for “brand keywords” in specific geolocations.
Domains/Websites
Monitors and detects all unauthorized use of brand names, typosquatting, cybersquatting, fake domain names, and websites across geolocations.
Features That Help Us Detect Brand Right Violations?
Keyword Monitoring: Ability to detect and extract mentions of brand keywords, including typographic variations, anywhere in the online space.
Image Search & Match: Detect listings of counterfeit products that look exactly like the brand product but are being listed for sale under some other brand name.
Logo Search & Match: Detect logo infringement or distortion.
Artificial Intelligence and Machine Learning: Our tool uses AI & ML to detect patterns, keyword usage combinations, listing variations, location listings, etc. to detect brand abuse.
Network Research: Our tool uses AI and ML to detect patterns, keyword usage combinations, listing variations, location listings, etc. to detect brand abuse.
How Do We Enforce Brand Rights?
Any instance of infringement or brand abuse is shared with the brand team. Once the brand team gives us the clearance to proceed with the removal, our enforcement team takes things forward.
A highly specialized team of cybersecurity experts, lawyers, IP rights specialists, and law enforcement liaison officers then proceed to delete and eradicate online brand misuse and abuse.
Why Brands Should Enforce Brand Rights?
Protect Customers:
Customers are at the center of everything that you do. You exist because they exist. By enforcing brand rights, you can prevent customers from being misled by fraudsters, being sold fake or faulty products, and becoming victims of online fraud, phishing, physical harm, etc.
Protect Brand Reputation:You have painstakingly built a reputation as a brand, be it for quality of product or service, credibility, trustworthiness, or reliability. Customers trust your reputation, and this must be safeguarded by enforcing brand rights.
Build Customer Trust and Loyalty:Only when customers engage with legitimate channels and have frictionless access to the products and services of the brands, they trust will they become loyal customers. Brands, therefore, should do everything in their power to earn the trust and loyalty of their customers.
Improve Revenues:Stating the obvious. The bottom line improves only when customers latch on to your products and services. More customers, more business, more revenues..
Protect Your Brand & Protect Your Business
What is Digital Removal?
Digital removal refers to the process of deleting fake social media accounts, websites, customer care numbers, videos, apps, and other malicious content from the internet. This is done to protect the brand's credibility and reputation.
Protect & Secure Your Brand with AiPlex Bridge but Why
Billions of customers purchase products and services online. Imagine one of your customers searching for your products online and finding the one he or she wants. And this happens! The customer comes across a fake website selling a highly convincing copy of your product at a throwaway price. While we are not sure what the customer’s reaction might be, this is certainly not the experience you would want your customer to have. This is a scary scenario for any brand.